hello, I'm rachel.
I'm a communications strategist specialized in neuromarketing.
my differentiator
AI writes. Humans connect. I bridge that strategy.
I speak a cognitive language algorithms can’t replicate. With over 15 years across the UK, APAC, MENA, & the US, I’m a T-shaped marketer specializing in brand, product, & growth communication strategies.
I excel at turning complex concepts into concise, hard-hitting pitches that resonate with niche markets. Leveraging a unique mix of behavioral psychology, neuromarketing, and data-driven insights, I collaborate closely with intra-silo teams to refine messaging, define positioning, and deliver on PIs and OKRs—driving lasting stakeholder engagement that cuts through digital noise.
about my marketing capabilities
professional experience
Global PR and Communications Manager
@ Fireflies AI
📍Remote, US
Crafted messaging for 200+ product feature releases and led campaigns across Twitter, Instagram, and LinkedIn. Expanded newsletter outreach and built a journalist network to boost brand visibility. Managed influencer campaigns and worked closely with product and sales teams to align feature release announcements.
Senior Brand Communications Specialist
@ Bunny Studio
📍 Remote, US
Developed brand positioning strategy, including guidelines, 22 co-branded case studies, 2 podcast brands, and competitor battlecards. Led go-to-market messaging for 100+ services and 150+ product pages, repositioning for 9 industries, 4 company sizes, and 5 customer segments. Managed global events, created 2 product communication courses, and produced content for 10+ Google ads, 5 video ads, and 3 audio campaigns, driving engagement.
Marketing and Communications Manager
@ Raydent Supplies
📍 Singapore, Asia Pacific
Led marketing for 35 international medical brands, including Johnson & Johnson, Zeiss, and Geistlich Pharma, revamping communication strategies and creating content on medical innovations. Managed e-commerce strategies to boost traffic and conversions, and executed international training courses. Organized 4 opinion leader dinners, 2 trade shows, 4 surgical courses, webinars, and conferences, building strong networks with global manufacturers.
Senior Content Strategist
@ Salween Group
📍 Singapore, Asia Pacific
Lead brand strategist at an agency, concurrently managed 5-6 branding portfolios and 360° activations. Developed brand architectures, crafted messaging for complex portfolios, and produced on-the-ground expo videos. Managed omnichannel marketing campaigns, and created high-impact content and lead-gen ebooks that boosted conversions, while overseeing email campaigns to nurture leads.
Marketing Manager
@ La Source
📍Singapore & Myanmar
Repositioned 3 B2C brand identities and scaled Instagram followers 4x through targeted campaigns. Managed influencer partnerships and PR efforts, boosting brand visibility. Launched 2 skincare retail stores and revamped in-spa offerings, driving client acquisition and retention.
Marketing and Communications Manager
@ Tawreeq Holdings
📍 Dubai, Middle East & North Africa
Led marketing for 4 B2B Shariah-compliant financing companies, rebranding 5 corporate identities and securing the Dubai Chamber CSR Label in 2016. Executed PR strategies with thought leadership publications, press releases, and event coverage. Managed multi-channel product communications and deployed EDM campaigns, enhancing brand visibility and addressing market gaps.
Brand Ambassador, Marketing Communications
@ HTC
📍Singapore
Managed ATL and BTL marketing for an MNC brand, driving a 300+ Twitter follower increase in 2 months through guerrilla marketing and leading Paralympics sponsorships. Organized product launches and IT fairs, training 300+ reseller staff and 60 promoters. Established a Customer Care Advocates team, earning 3 consecutive Regional Service Excellence awards.
professional philosophy
empathetic collaboration
learn & evolve
purposeful overcommunicator
vision-driven strategy
iterate and adapt