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hello, I'm rachel.
I'm a communications strategist specialized in neuromarketing.
my differentiator
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AI writes. Humans connect. I bridge that strategy.
I speak a cognitive language algorithms can’t replicate. With over 15 years across the UK, APAC, MENA, & the US, I’m a T-shaped marketer specializing in brand, product, & growth communication strategies.
I excel at turning complex concepts into concise, hard-hitting pitches that resonate with niche markets. Leveraging a unique mix of behavioral psychology, neuromarketing, and data-driven insights, I collaborate closely with intra-silo teams to refine messaging, define positioning, and deliver on PIs and OKRs—driving lasting stakeholder engagement that cuts through digital noise.
about my marketing capabilities
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professional experience
Global PR and Communications Manager
@ Fireflies AI
📍Remote, US
Crafted messaging for 200+ product feature releases and led campaigns across Twitter, Instagram, and LinkedIn. Expanded newsletter outreach and built a journalist network to boost brand visibility. Managed influencer campaigns and worked closely with product and sales teams to align feature release announcements.
Senior Brand Communications Specialist
@ Bunny Studio
📍 Remote, US
Developed brand positioning strategy, including guidelines, 22 co-branded case studies, 2 podcast brands, and competitor battlecards. Led go-to-market messaging for 100+ services and 150+ product pages, repositioning for 9 industries, 4 company sizes, and 5 customer segments. Managed global events, created 2 product communication courses, and produced content for 10+ Google ads, 5 video ads, and 3 audio campaigns, driving engagement.
Marketing and Communications Manager
@ Raydent Supplies
📍 Singapore, Asia Pacific
Led marketing for 35 international medical brands, including Johnson & Johnson, Zeiss, and Geistlich Pharma, revamping communication strategies and creating content on medical innovations. Managed e-commerce strategies to boost traffic and conversions, and executed international training courses. Organized 4 opinion leader dinners, 2 trade shows, 4 surgical courses, webinars, and conferences, building strong networks with global manufacturers.
Senior Content Strategist
@ Salween Group
📍 Singapore, Asia Pacific
Lead brand strategist at an agency, concurrently managed 5-6 branding portfolios and 360° activations. Developed brand architectures, crafted messaging for complex portfolios, and produced on-the-ground expo videos. Managed omnichannel marketing campaigns, and created high-impact content and lead-gen ebooks that boosted conversions, while overseeing email campaigns to nurture leads.
Marketing Manager
@ La Source
📍Singapore & Myanmar
Repositioned 3 B2C brand identities and scaled Instagram followers 4x through targeted campaigns. Managed influencer partnerships and PR efforts, boosting brand visibility. Launched 2 skincare retail stores and revamped in-spa offerings, driving client acquisition and retention.
Marketing and Communications Manager
@ Tawreeq Holdings
📍 Dubai, Middle East & North Africa
Led marketing for 4 B2B Shariah-compliant financing companies, rebranding 5 corporate identities and securing the Dubai Chamber CSR Label in 2016. Executed PR strategies with thought leadership publications, press releases, and event coverage. Managed multi-channel product communications and deployed EDM campaigns, enhancing brand visibility and addressing market gaps.
Brand Ambassador, Marketing Communications
@ HTC
📍Singapore
Managed ATL and BTL marketing for an MNC brand, driving a 300+ Twitter follower increase in 2 months through guerrilla marketing and leading Paralympics sponsorships. Organized product launches and IT fairs, training 300+ reseller staff and 60 promoters. Established a Customer Care Advocates team, earning 3 consecutive Regional Service Excellence awards.
professional philosophy
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empathetic collaboration
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learn & evolve
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purposeful overcommunicator
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vision-driven strategy
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iterate and adapt