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hello, I'm rachel.

I'm a communications strategist specialized in neuromarketing.
 

my differentiator

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AI writes. Humans connect. I bridge that strategy.

 

I speak a cognitive language algorithms can’t replicate. With over 15 years across the UK, APAC, MENA, & the US, I’m a T-shaped marketer specializing in brand, product, & growth communication strategies.

 

I excel at turning complex concepts into concise, hard-hitting pitches that resonate with niche markets. Leveraging a unique mix of behavioral psychology, neuromarketing, and data-driven insights, I collaborate closely with intra-silo teams to refine messaging, define positioning, and deliver on PIs and OKRs—driving lasting stakeholder engagement that cuts through digital noise.

about my marketing capabilities

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professional experience

Global PR and Communications Manager

@ Fireflies AI

📍Remote, US

Crafted messaging for 200+ product feature releases and led campaigns across Twitter, Instagram, and LinkedIn. Expanded newsletter outreach and built a journalist network to boost brand visibility. Managed influencer campaigns and worked closely with product and sales teams to align feature release announcements.

Senior Brand Communications Specialist

@ Bunny Studio

📍 Remote, US

Developed brand positioning strategy, including guidelines, 22 co-branded case studies, 2 podcast brands, and competitor battlecards. Led go-to-market messaging for 100+ services and 150+ product pages, repositioning for 9 industries, 4 company sizes, and 5 customer segments. Managed global events, created 2 product communication courses, and produced content for 10+ Google ads, 5 video ads, and 3 audio campaigns, driving engagement.

Marketing and Communications Manager

@ Raydent Supplies

📍 Singapore, Asia Pacific

Led marketing for 35 international medical brands, including Johnson & Johnson, Zeiss, and Geistlich Pharma, revamping communication strategies and creating content on medical innovations. Managed e-commerce strategies to boost traffic and conversions, and executed international training courses. Organized 4 opinion leader dinners, 2 trade shows, 4 surgical courses, webinars, and conferences, building strong networks with global manufacturers.

Senior Content Strategist

@ Salween Group

📍 Singapore, Asia Pacific

Lead brand strategist at an agency, concurrently managed 5-6 branding portfolios and 360° activations. Developed brand architectures, crafted messaging for complex portfolios, and produced on-the-ground expo videos. Managed omnichannel marketing campaigns, and created high-impact content and lead-gen ebooks that boosted conversions, while overseeing email campaigns to nurture leads.

Marketing Manager

@ La Source

📍Singapore & Myanmar

Repositioned 3 B2C brand identities and scaled Instagram followers 4x through targeted campaigns. Managed influencer partnerships and PR efforts, boosting brand visibility. Launched 2 skincare retail stores and revamped in-spa offerings, driving client acquisition and retention.

Marketing and Communications Manager

@ Tawreeq Holdings

📍 Dubai, Middle East & North Africa

Led marketing for 4 B2B Shariah-compliant financing companies, rebranding 5 corporate identities and securing the Dubai Chamber CSR Label in 2016. Executed PR strategies with thought leadership publications, press releases, and event coverage. Managed multi-channel product communications and deployed EDM campaigns, enhancing brand visibility and addressing market gaps.

Brand Ambassador, Marketing Communications

@ HTC

📍Singapore

Managed ATL and BTL marketing for an MNC brand, driving a 300+ Twitter follower increase in 2 months through guerrilla marketing and leading Paralympics sponsorships. Organized product launches and IT fairs, training 300+ reseller staff and 60 promoters. Established a Customer Care Advocates team, earning 3 consecutive Regional Service Excellence awards.

professional philosophy

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empathetic collaboration

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learn & evolve

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purposeful overcommunicator

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vision-driven strategy

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iterate and adapt

my recommendations

Flor Zaccagnino

Founder & Content Creator @viajeydescubra | Product Marketing Manager @ Travel Diaries | Remote 🌎

I am delighted to recommend Rachel, who has been an invaluable member of our Product Marketing Squad at Bunny Studio. Rachel played a pivotal role in the rebuilding of our brand communications, demonstrating exceptional skill and dedication in her work.

Rachel meticulously crafted comprehensive communication guidelines and a detailed glossary for the entire company, ensuring consistency and clarity across all messaging. She curated engaging case studies for our website, developed impactful PR and sales collateral, and spearheaded the organization of key company events. Her efforts significantly enhanced our brand’s presence and effectiveness in the market.

In our collaborative projects within the Product Marketing team, Rachel’s expertise in content creation and product messaging was evident. She excelled in developing messaging for various services and contributed to the conceptualization of communication wireframes for new landing pages. Her ability to translate complex ideas into clear, compelling content is truly impressive.

Rachel’s versatility also shone through during her time in the Content Marketing team, where she contributed to blog content creation and social media copywriting. Her talent for crafting engaging content was a major asset to our efforts.

Rachel thrives in an organized environment, meticulously managing tasks and projects with detailed roadmaps. Her sense of humor and empathy make her a pleasure to work with, and she adapts effortlessly to the fast-paced, dynamic nature of our work. Her strong teamwork skills and positive attitude have made her an outstanding colleague.

Rachel ranks among the top 1% of professionals I’ve had the pleasure of working with. Her addition to any team will undoubtedly bring significant value and positive results.

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get in touch

Tell me about yourself so I can better help you.

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